Music Marketing!!

  WOOOO!!

   Our group for this project made up an artist by the name of Paper Blues, specializing in the rock music genre. The first aspect we chose to focus on was the song, and through that song we branched out the aesthetic and style of this artist. The final choice was 5 Seconds by Twin Shadow, a fairly recent song by rock standards. With this, the target audience was chosen to be younger than the usual for rock. Normally, the genre would have a target audience of Millennials to Generation X, but branching out to Generation Z (11-26 years old) would be more beneficial as they would use much more social media than other age ranges. The physical age of the artist would make the audience relate more as well. Perhaps the subgenre of Indie Rock may do us good as an introduction, presenting the song(s) to social media platforms such as TikTok, Instagram, YouTube, or Twitter may work to give exposure.

    The storyboarding relied on the interpretation of the song. Our group read over the lyrics repeatedly trying to make sense of it. There were some users on lyric websites that described the singer as having a toxic relationship they cannot get out of, while others said that they might only miss the 80's more than usual. We finalized the interpretation with a couple blaming each other for the relationship being toxic in the first place. As we were too shy to both be on camera or ask anyone else to be in the music video, we settled to do the filming ourselves with a paper bag on, which opened a lot of opportunities.

    For one, since both subjects were female (or assigned female at birth), the artist would appeal to a younger generation that is quickly growing older. Through this logic, we also decided on making the artist nonbinary, as they have a feminine body but masculine voice. The appeal of a masked singer itself can be beneficial to marketing, as the paper bag not only relates to the name of the artist but also the brand as well. The simple design of a paper bag with two mismatched eyes is also designed to be simple and recognizable. The mystique of a covered face also lures in curiosity into who their identity might be. This can also be used for our exposure, making videos on YouTube with typical clickbait titles as the artist does street performances.

What follow are screenshots that are part of our planning, as of now we are still filming and working. I hope what we make will be amazing!